Abstract
The example of the automobile industry shows that customer satisfaction and dissatisfaction is of highest relevance in today’s marketing practice and marketing research. In modern marketing, customer satisfaction is considered as a key-element of a company’s success. Satisfaction is directly linked to the performance of companies.
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© 2016 Springer Fachmedien Wiesbaden
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Krüger, F. (2016). Customer Satisfaction, Culture, and Personality – Definition of the Research Variables. In: The Influence of Culture and Personality on Customer Satisfaction. International Management Studies. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-12557-8_2
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DOI: https://doi.org/10.1007/978-3-658-12557-8_2
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-12556-1
Online ISBN: 978-3-658-12557-8
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