Abstract
Assumptions of the goal framing theory are applied to the specific context of a nightlife environment. Focusing on public urination as specific and often occurring antisocial behaviour in nightlife environments, this research explored how choice behaviour of potential public urinators can be influenced in a positive way. One boundary condition was to intervene in choice behaviour without negatively affecting the widely appreciated attractive and stimulating character of nightlife environments. Five experimental forms of nudging and priming are conducted to facilitate alternative social behaviour and to further stimulate potential public urinators to perform social behaviour. This was done by activating positive emotions, presenting visible and accessible alternatives and influencing subjective norms. Facilitating social behaviour reduced public urination by 41%, while additional interventions reduced public urination up to 67%. The results contribute to an extension of goal framing theory to specific contexts like nightlife environments.
Keywords
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsReferences
Hubbard, P.: The geographies of ‘going out’, emotion and embodiment in the evening economy. In: Davidson, J., Bondi, L., Smith, M. (eds.) Emotional Geographies. Ashgate, Aldershot (2005)
Jayne, M., Valentine, G., Holloway, S.L.: Alcohol, Drinking, Drunkeness: (Dis)orderly Spaces. Ashgate, Aldershot (2011)
Eldridge, A.: Public panics: problematic bodies in social space. Emot. Space Soc. 3, 40–44 (2010)
Van Liempt, I., Van Aalst, I.: Urban surveillance and the struggle between safe and exciting nightlife districts. Surveill. Soc. 93, 280–292 (2012)
Goossens, F.X., et al.: Het Grote Uitgaansonderzoek. Trimbos Instituut, Utrecht (2013)
Dwyer, W.O., et al.: Critical review of behavioural interventions to preserve the environment: research since 1980. Environ. Behav. 25, 275–321 (1993)
Burgess, R.L., Clark, R.N., Hendee, J.C.: An experimental analysis of anti-litter procedures. J. Appl. Behav. Anal. 4, 71–75 (1971)
Fogg, B.J.: Persuasive Technology: Using Computers to Change What We Think And Do. Morgan Kaufmann, San Fransisco (2003)
Lindenberg, S., Steg, L.: Normative, gain and hedonic goal frames guiding environmental behaviour. J. Soc. Issues 65, 117–137 (2007)
Kruglanski, A.W., Köpetz, C.: What is so special (and non-special) about goals? A view from the cognitive perspective. In: Moskowitz, G.B., Grant, H. (eds.) The Psychology of Goals, pp. 25–55. Guilford Press, New York (2009)
Schultz, W., Tabanico, J.: Self, identity, and the natural environment: exploring implicit connections with nature. J. Appl. Soc. Psychol. 37, 1219–1247 (2007)
Ajzen, I.: The theory of planned behaviour. Organ. Behav. Hum. Decis. Processes 50, 179–211 (1991)
Cialdini, R., Trost, M.: Social influence: social norms, conformity and compliance. In: Gilbert, D., Fiske, S., Lindzey, G. (eds.) The Handbook of Social Psychology. pp. 151–192. McGraw-Hill, New York (1998)
Kallgren, C.A., Reno, R.R., Cialdini, R.B.: A focus theory of normative conduct: when norms do and do not affect behaviour. Pers. Soc. Psychol. Bull. 26(8), 1002–1012 (2000)
Steg, L., De Groot, J.: Explaining prosocial intentions: testing causal relationships in the norm activation model. Brit. J. Soc. Psychol. 49, 725–743 (2010)
Bamberg, S., Schmidt, P.: Incentives, morality, or habit? Predicting students’ car use for university routes with the models of Ajzen, Schwartz and Triandis. Environ. Behav. 35, 264–285 (2003)
Harland, P., Staats, H., Wilke, H.: Explaining proenvironmental intention and behaviour by personal norms and the theory of planned behaviour. J. Appl. Soc. Psychol. 29, 2505–2528 (1999)
Measham, F.: Play space: historical and socio-cultural reflections on drugs, licensed leisure locations, commercialisation and control. Int. J. Drug Policy 15, 337–345 (2004)
Giancola, P.R., et al.: Alcohol myopia revisited: clarifying aggression and other acts of disinhibition through a distorted lens. Perspect. Psychol. Sci. 5, 265–278 (2010)
Momsen, K., Stoerk, T.: from intention to action: can nudges help consumers to choose renewable energy? Energ. Policy 74, 376–382 (2014)
Camerer, C., et al.: Regulation for conservatives: behavioural economics and the case for “asymmetric paternalism’’. Univ. Pennsylvania Law Rev. 151, 1211–1254 (2003)
Dijksterhuis, A., van Baaren, R.: Inspiratielijst Voorkomen Zwerfafval In: De Openbare Ruimte. Zwerfafvalcongres (2015)
Aarts, H., Dijksterhuis, A.: The silence of the library: environment, situational norm, and social behaviour. J. Pers. Soc. Psychol. 84, 18–28 (2003)
Dijksterhuis, A., Bargh, J.: The perception-behaviour expressway: automatic effects of social perception on social behaviour. Adv. Exp. Soc. Psychol. 33, 1–40 (2001)
Mattila, A.S., Wirtz, J.: Congruency of scent and music as a driver for in-store evaluations and behaviour. J. Retail. 77, 273–283 (2001)
Schultz, P.W., et al.: Littering in context: personal and environmental predictors of littering behaviour. Environ. Behav. 45, 1–25 (2011)
Steidle, A., Werth, L.: In the spotlight: brightness increases self-awareness and reflective self-regulation. J. Environ. Psychol. 39, 40–50 (2014)
Küller, R., et al.: The impact of light and colour on psychological mood: a cross-cultural study of indoor work environments. Ergonomics 49, 1496–1507 (2006)
Lerner, J., Tiedens, L.: Portrait of the angry decision maker: how appraisal tendencies shape anger’s influence on cognition. J. Behav. Decis. Making 19, 115–137 (2006)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this paper
Cite this paper
Bloeme, R., de Vries, P., Galetzka, M., van Soomeren, P. (2017). Persuasive Technology Against Public Nuisance – Public Urination in the Urban Nightlife District. In: de Vries, P., Oinas-Kukkonen, H., Siemons, L., Beerlage-de Jong, N., van Gemert-Pijnen, L. (eds) Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors. PERSUASIVE 2017. Lecture Notes in Computer Science(), vol 10171. Springer, Cham. https://doi.org/10.1007/978-3-319-55134-0_15
Download citation
DOI: https://doi.org/10.1007/978-3-319-55134-0_15
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-55133-3
Online ISBN: 978-3-319-55134-0
eBook Packages: Computer ScienceComputer Science (R0)