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Content Curation

How to Identify and Use Information from Credible Sources

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Social Media for Medical Professionals
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Abstract

As the world becomes more connected through social media, healthcare professionals are finding new ways to reach their patients and to gain more interested followers. More than half of Americans use Facebook for health information with expertise-based health information sites being more trusted. Healthcare professionals can augment their practice through social media channels, but engaging followers takes time and energy. Content curation is one way to get more ideas and information out to the electronic desktops of more people.

What is content curation? Content curation is the process of finding the best and most relevant content and sharing it with your target audience. This allows easy and timely access for followers and patients. This content can include research studies, breaking news, videos, opinion pieces on healthcare, new procedures, treatment options, and so much more. The content can be found through all kinds of sources online or by using content curation tools. All of this content is then gathered into a format that is easy to read and shared to promote engagement for those who seek out the information.

If you have knowledge, let others light their candle in it.

—Margaret Fuller

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Correspondence to Kathryn E. Nuss MD .

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Nuss, K.E. (2019). Content Curation. In: Social Media for Medical Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-14439-5_7

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  • DOI: https://doi.org/10.1007/978-3-030-14439-5_7

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-14438-8

  • Online ISBN: 978-3-030-14439-5

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