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Higher educational services exports: sources of growth of Asian students in US and UK

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Abstract

The paper reviews the recent trends and current developments in the global higher education market with a particular focus on growth of Asian students studying in US and UK. Using pool cross section-time series data over the 1985–2003 period, it is found that different factors affect students from different countries differently. This suggests that the marketing strategies of offshore higher education providers need to be tailored to the specific needs of different markets in order to be successful. The emergence of a number of new players in the higher education export market is also rapidly becoming a major threat to the traditional higher education service exporters.

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Notes

  1. We would like to thank one reviewer for pointing this out to us.

  2. The variable FEES which captures the average level of tuition fees across higher education institutions was constructed using information from the International Handbook of Universities published every two to three years by the International Association of Universities in association with UNESCO. This source provides information on average tuition fee charged to international students at university-level institutions worldwide. With information about the higher educational institutions which received the majority of international students available for both the United States and HESA, through the IIE and the British Council, respectively, it was thus possible for us to build a time series of the average tuition fee faced by international students in these two host countries, deflated by the respective consumer price indices (CPI).

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Authors and Affiliations

  1. School of Management and Marketing, University of Southern Queensland, Toowoomba, QLD, 4350, Australia

    Doren Chadee

  2. The University of Auckland, Private Bag 92019, Auckland, 1142, New Zealand

    Vikash Naidoo

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  1. Doren Chadee
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  2. Vikash Naidoo
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Correspondence to Doren Chadee.

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Chadee, D., Naidoo, V. Higher educational services exports: sources of growth of Asian students in US and UK. Serv Bus 3, 173–187 (2009). https://doi.org/10.1007/s11628-008-0041-7

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