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Consumer beliefs, attitudes, and brand preferences

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Authors and Affiliations

  1. University of Kansas, Lawrence, Kansas, USA

    V. Parker Lessig Ph.D. & Thomas P. Copley

  2. Bank of America, USA

    V. Parker Lessig Ph.D. & Thomas P. Copley

Authors
  1. V. Parker Lessig Ph.D.
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  2. Thomas P. Copley
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Parker Lessig, V., Copley, T.P. Consumer beliefs, attitudes, and brand preferences. JAMS 2, 357–366 (1974). https://doi.org/10.1007/BF02722339

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