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Handbook for a Sustainable Economy pp 309–327Cite as

Basis for an Eco-effective and Integrated Product Strategy

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Abstract

At the turn of the century the Netherlands, Denmark, Sweden, Finland and Austria were developing an integrated approach regarding products, and were pressing the European Union to adopt it. Although the European Council formally adopted this approach in its Sustainable Development Strategy (2001) (the Integrated Product Policy (IPP) “is an integral part of the EU Sustainable Development Strategy”) (COM(2003)302 final), and the Commission approved a Green Paper on the subject that same year, the EU was not able to produce a White Paper, previously agreed to be issued in 2002. Instead of it, the Commission approved in 2003 the Communication Integrated Product Policy (COM(2003) 302 final). The Green Paper on Integrated Product Policy defines it as “an approach which seeks to reduce the life cycle environmental impacts of products from the mining of raw materials to production, distribution, use, and waste management”. What we define as an integrated product strategy (IPS) comprises elements of the IPP, in a deeper and more integrated way, and other new elements which are needed in a strategy for sustainability. In the first place, the basic approach has to change: the concept of eco-efficiency is replaced with that of eco-effectiveness. Besides, selective policies are needed, especially for products and services which are responsible for most environmental impacts, and for the producer groups most inclined to change. Not only an improvement in products and services is required, but that also the consumption model should be changed.

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Authors and Affiliations

  1. Faculty of Economics & Business Studies, University of the Basque Country, Bilbao, Spain

    Roberto Bermejo

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  1. Roberto Bermejo
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Bermejo, R. (2014). Basis for an Eco-effective and Integrated Product Strategy. In: Handbook for a Sustainable Economy. Springer, Dordrecht. https://doi.org/10.1007/978-94-017-8981-3_18

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