Creativity may be seen as one, albeit crucial, instance of a deeper process of reorientation of production processes toward intangible forms of added value, a point that has been made several times in the recent literature. In industrialised countries, an increasing number of goods and services incorporate an essential, intangible added value deriving from design, aesthetics, and symbolic and identity values: the key elements of state-of-the-art competition. When competition cannot take place through costs cutting, product innovation represents the distinctive successful factor which can be obtained though a massive employment of applied creativity, craftsmanship and technological transfer. Within this framework, by taking a closer look at the organizational features of economic activities, we provide a theoretical account of the new epoch of local development processes.
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Sacco, P.L., Segre, G. (2009). Creativity, Cultural Investment and Local Development: A New Theoretical Framework for Endogenous Growth. In: Fratesi, U., Senn, L. (eds) Growth and Innovation of Competitive Regions. Advances in Spatial Science. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-70924-4_13
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