Driving Innovations, an industry case to enhance manufacturing competitiveness

Abstract

This paper gives an overview of the international position in the information and communication industry from a competitive standpoint. Canon has strength in the information technology, particularly in the field of imaging. Imaging technology is Canon’s core competency. Digital technology does not replace imaging technology, rather, digital technology supplements imaging technology. With this background, this paper reviews activities at Canon to strengthen its competitive edge, mainly from technology development angle. Although the reality has multiple factors, this paper focuses on product innovation in new product development, aimed to maximize customer value. It also provides outline of processes innovation.