Abstract
In Steven Spielberg’s futuristic movie Minority Report (2002), computers scan human faces and display targeted advertisements to individuals as they walk down the street. In July 2010, some billboards in Tokyo subway stations employed cameras and face recognition software to determine the gender and age of passersby. The goal was to collect data on what sorts of people look at certain ads at what times of the day.
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
We’re pretty opposed to advertising. It really turns our stomachs.
—Tumblr founder and CEO David Karp (April 2010).
I was probably being an idiot then.
—David Karp said of his earlier renunciation.
of all advertising (April 2012).
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Katz, Leslie. (July 19, 2010). Japan tests billboards that know your gender, age. CNet. http://news.cnet.com/8301-17938_105-20010963-1.html
AFP. (July 15, 2010). Tokyo trials digital billboards that scan passers-by. Agence France-Presse. http://www.google.com/hostednews/afp/article/ALeqM5iDd1xzYx7CaahlxkLnvo4Xtcksug
Sutter, John D. (February 22, 2012). This London advertisement knows your gender. CNN. http://whatsnext.blogs.cnn.com/2012/02/22/this-london-advertisement-knows-your-gender/
Garber, Megan. (February 21, 2012). The Bus Stop That Knows You’re a Lady. The Atlantic. http://www.theatlantic.com/technology/archive/12/02/the-bus-stop-that-knows-youre-a-lady/253365/
Tode, Chantal. (February 17, 2012). Tic Tac enlists augmented reality for interactive Times Square billboard. Mobile Marketer. http://www.mobilemarketer.com/cms/news/software-technology/12140.html
Kessler, Sarah. (April 15, 2011). Startup Aims To Build Billboards That Target You, Personally. Mashable. http://mashable.com/2011/04/16/smart-billboard/
Milian, Mark. (April 17, 2010). Tumblr: ‘We’re pretty opposed to advertising’. Los Angeles Times. http://latimesblogs.latimes.com/technology/2010/04/tumblr-ads.html
Gannes, Liz. (January 23, 2012). Tumblr’s Inflection Point Came When Curators Joined Creators. All Things D. http://allthingsd.com/20120123/tumblrs-inflection-point-came-when-curators-joined-creators/
Higginbotham, Stacey. (February 13, 2012). GigaOM. How Tumblr went from wee to webscale. http://gigaom.com/cloud/how-tumblr-went-from-wee-to-webscale/.
Delo, Cotton. (April 18, 2012). Tumblr Announces First Foray Into Paid Advertising. Ad Age. http://adage.com/article/special-report-digital-conference/social-media-tumblr-announces-foray-paid-ads/234214/
Nicole, Kristen. (October 8, 2007). Steve Ballmer Attacks Google’s Gmail Ads. http://mashable.com/2007/10/08/ballmer-google-email-ads/
Google. (Retrieved April 29, 2012). Ads in Gmail and your personal data. Google Gmail. http://support.google.com/mail/bin/answer.py?hl=en&answer=6603
Lewis, Andrew. (August 26, 2010). User-driven discontent. MetaFilter. http://www.metafilter.com/95152/Userdriven-discontent#3256046
Sengupta, Somini. (February 26, 2012). Risk and Riches in User Data for Facebook. The New York Times. http://www.nytimes.com/2012/02/27/technology/for-facebook-risk-and-riches-in-user-data.html
Nielsen. (March 6, 2012). Ads with Friends: Analyzing the Benefits of Social Ads. Nielsenwire. http://blog.nielsen.com/nielsenwire/online_mobile/ads-with-friends-analyzing-the-benefits-of-social-ads/
Pepitone, Julianne. (January 30, 2012). Is Facebook worth $100 billion? CNN Money. http://money.cnn.com/2012/01/30/technology/facebook_valuation/index.htm
Consumer Electronics Association (CEA). (February 22, 2012). CEA Study Examines Social Media Influence on CE Purchase Decisions. Yahoo! Finance. http://finance.yahoo.com/news/cea-study-examines-social-media-150200002.html
The Nielsen Company. (April 10, 2012). Consumer Trust in Online, Social and Mobile Advertising Grows. Nielsen. http://blog.nielsen.com/nielsenwire/media_entertainment/consumer-trust-in-online-social-and-mobile-advertising-grows/ and http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/global-trust-in-advertising-2012.pdf
Gross, Doug. (February 7, 2012). Employers, workers navigate pitfalls of social media. CNN. http://www.cnn.com/2012/02/07/tech/social-media/companies-social-media/index.html
Tsuruoka, Doug. (February 7, 2012). Social Media Impact On E-Commerce Called Overrated. Investor’s Business Daily. http://news.investors.com/Article/600351/201202071711/social-media-disappoints-as-ecommerce-driver.html
Lutz, Ashley. (February 28, 2012). Gamestop to J.C. Penney Shut Facebook Stores: Retail. Bloomberg Businessweek. http://www.businessweek.com/news/2012-02-28/gamestop-to-j-c-penney-shut-facebook-stores-retail.html
LIM College. (January 17, 2012). New Study “Shopping Trends Among 18-25 Year Olds” Reveals Technology Use Overrated. PRNewswire. http://www.prnewswire.com/news-releases/new-study-shopping-trends-among-18-25-year-olds-reveals-technology-use-overrated-137504888.html
Terlep, Sharon; Vranica, Suzanne; Raice, Shayndi. (May 16, 2012). GM Says Facebook Ads Don’t Pay Off. The Wall Street Journal. http://online.wsj.com/article/SB10001424052702304192704577406394017764460.html
Valdes-Dapena, Peter. (May 15, 2012). GM to stop advertising on Facebook. CNN Money. http://money.cnn.com/2012/05/15/autos/gm_facebook/index.htm
Schonfeld, Erick. (February 1, 2012). Facebook’s Profits: $1 Billion, On $3.7 Billion In Revenues. TechCrunch. http://techcrunch.com/2012/02/01/facebook-1-billion-profit/
Pepitone, Julianne. (February 2, 2012). Facebook files for $5 billion IPO. CNN Money. http://money.cnn.com/2012/02/01/technology/facebook_ipo/index.htm
O’Leary, Noreen. (April 9, 2012). GroupM: Global Web Ad Spend Up 16 Percent in 2011. New research says marketers spent $84.8 billion. Adweek. http://www.adweek.com/news/advertising-branding/groupm-global-web-ad-spend-16-percent-2011-139483
Delo, Cotton. (March 5, 2012). Facebook Warns Brands that Scale in Social Won’t Come For Free. Advertising Age. http://adage.com/article/digital/facebook-warns-brands-scale-social-free/233105/
Facebook. (Retrieved March 31, 2012). Reach Generator. Facebook. http://ads.ak.facebook.com/ads/FacebookAds/Reach_Generator_Guide_2.28.12.pdf
Creamer, Matt. (May 14, 2012). Facebook Ads: What Works, What Doesn’t. Advertising Age. http://adage.com/article/digital/facebook-ads-works/234731/
The Nielsen Company. (April 10, 2012). Consumer Trust in Online, Social and Mobile Advertising Grows. Nielsen. http://blog.nielsen.com/nielsenwire/media_entertainment/consumer-trust-in-online-social-and-mobile-advertising-grows/ and http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/global-trust-in-advertising-2012.pdf
Levine, Dan; McBride, Sarah. (June 16, 2012). Facebook to pay $10 million to settle suit. Reuters. http://www.reuters.com/article/2012/06/16/net-us-facebook-settlement-idUSBRE85F0N120120616
Constine, Josh. (June 13, 2012). Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads. TechCrunch. http://techcrunch.com/2012/06/13/facebook-exchange/
MacMillan, Douglas; Erlichman, Jonathan. (June 14, 2012). Facebook to Debut Real-Time Bidding on Advertising Prices. Bloomberg Businessweek. http://www.businessweek.com/news/2012-06-13/facebook-to-debut-real-time-bidding-for-advertising
Mayer, Andrew. (April 11, 2012). What Facebook will do with Instagram. CNN. http://www.cnn.com/2012/04/11/opinion/mayer-instagram-facebook/index.html
Burns, Matt. (April 13, 2012). Instagram’s User Count Now At 40 Million, Saw 10 Million New Users In Last 10 Days. TechCrunch. http://techcrunch.com/2012/04/13/instagrams-user-count-now-at-40-million-saw-10-million-new-users-in-last-10-days/
Perez, Sarah. (September 2, 2011). Instagram Adds 50 Million Photos In August, Now Over 200 Million Total. TechCrunch. http://techcrunch.com/2011/09/02/instagram-adds-50-million-photos-in-august-now-over-200-million-total/
Diaz, Jesus. (September 19, 2011).Facebook Photo Library Dwarfs Everything Else on the Planet. Gizmodo. http://gizmodo.com/5841667/facebook-photo-library-dwarfs-everything-else-in-the-planet
Heine, Christopher. (April 17, 2012). Pepsi and Red Bull Talk Instagram Activations. ClickZ. http://www.clickz.com/clickz/news/2168388/pepsi-red-bull-talk-instagram-activations
Saunders, Krystal. (June 26, 2012). Instagram App Gets Update for iOS. Market News. http://www.marketnews.ca//LatestNewsHeadlines/InstagramAppGetsUpdateforiOS.html
Neild, Barry. (June 20, 2012). Instagram wants photos to be seen beyond ‘10-hour’ window. CNN. http://www.cnn.com/2012/06/19/tech/mobile/instagram-le-web/index.html
Prodhan, Georgina. (April 21, 2012). Apps become key to mobile advertising - report. Reuters. http://in.reuters.com/article/2012/04/21/mobile-advertising-apps-idINDEE83J0GJ20120421
comScore. (May 7, 2012). comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones. comScore Press Release. http://www.comscore.com/Press_Events/Press_Releases/2012/5/Introducing_Mobile_Metrix_2_Insight_into_Mobile_Behavior
Prodhan, Georgina. (March 2, 2012). Analysis: Facebook seeks breakthrough in mobile ad market. Reuters. http://www.reuters.com/article/2012/03/02/us-facebook-mobile-advertising-idUSTRE8210PH20120302
Bilton, Nick. (May 27, 2012). Facebook Tries, Tries Again on a Smartphone. The New York Times. http://bits.blogs.nytimes.com/2012/05/27/facebook-tries-tries-again-on-a-smartphone/
Rushe, Dominic; Chaudhuri, Saabira. (January 31, 2012). Facebook IPO: six things you need to know. The Guardian. http://www.guardian.co.uk/technology/2012/jan/31/facebook-ipo-six-things
Frier, Sarah. (June 18, 2012). Facebook Working on Location-Based Mobile-Ad Product. Bloomberg. http://www.bloomberg.com/news/2012-06-18/facebook-readying-location-based-mobile-ad-product.html
Strugatz, Rachel. (June 27, 2012). Digital World Now Coaxing Shoppers Back to Stores. Women’s Wear Daily. http://www.wwd.com/retail-news/direct-internet-catalogue/digital-world-now-coaxing-shoppers-back-to-stores-6002645?full=true
Snapette. (June 28, 2012). Snapette Redefines The Shopping Experience Again With Major Update To Popular Location-Based App For iPhone And iPod Touch. The Sacramento Bee. http://www.sacbee.com/2012/06/28/4595490/snapette-redefines-the-shopping.html
Disney. (Retrieve April 2, 2012). Disney. Facebook. http://www.facebook.com/Disney
Warren, Christina. (August 3, 2011). Disney Marketing: The Happiest Social Media Strategy on Earth. Mashable. http://mashable.com/2011/08/03/disney-social-media/
Ford, Kristin. (March 17, 2011). Orlando Sentinel to deliver latest from Disney Social Media Moms Celebration. Orlando Sentinel. http://blogs.orlandosentinel.com/disney-a-mom-and-the-mouse/2011/03/orlando-sentinel-to-deliver-latest-from-disney-social-media-moms-celebration/
Track Social. (January 5, 2012). The Track Social Awards: Best of 2011. PRWeb. http://www.prweb.com/releases/2012/1/prweb9079817.htm
Chmielewski, Dawn C. (February 25, 2011). Disney buys social networking site Togetherville. The Los Angeles Times. http://articles.latimes.com/2011/feb/25/business/la-fi-ct-disney-togetherville-20110225
CNN Political Unit. (March 6, 2012). Stations, advertisers drop Limbaugh. CNN. http://politicalticker.blogs.cnn.com/2012/03/06/more-limbaugh-stations-advertisers-jump-ship/
AOL. (March 5, 2012). AOL. Facebook. http://www.facebook.com/aol/posts/356690557687629
Gross, Doug. (March 27, 2012). Which companies respond quickest (or not at all) on Facebook? CNN. http://www.cnn.com/2012/03/27/tech/social-media/retailers-facebook-ques
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2013 Springer Science+Business Media New York
About this chapter
Cite this chapter
Lee, N. (2013). Business Intelligence . In: Facebook Nation. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5308-6_8
Download citation
DOI: https://doi.org/10.1007/978-1-4614-5308-6_8
Published:
Publisher Name: Springer, New York, NY
Print ISBN: 978-1-4614-5307-9
Online ISBN: 978-1-4614-5308-6
eBook Packages: Computer ScienceComputer Science (R0)