Conclusions on Costs, Revenue and the Equilibrium of the Contracting Firm

Abstract

Having completed a study of the costs of the firm and the industry (Chapters 9, 10 and 13) and of the demand facing the firm (Chapters 11–13) and the industry (Chapters 4–7), it is appropriate first to summarise the main findings and then to combine them and to draw some conclusions on the equilibrium position of the firm on the two main assumptions of the objectives of the firm, namely profit maximisation and maximisation of turnover with a profit constraint (Chapter 8).