On the Health and Happiness of Kids

Abstract

On January 20, 2010, the Chicago Tribune ran a front-page report on the ongoing selling of sugar-saturated, nutrient-deficient cereals, despite a 2006 pledge2 from leading cereal companies to promote healthier options to children under 12. Four years since, according to the October 2009 Yale University study upon which this report was based,3 most had advanced little: still “aggressively” promoting unhealthy products as a “nutritious way to start the day.”