Abstract
The phenomenon of change in retail trade is driven by the reality of the cities in the Sultanate of Oman, many of which have witnessed a change in the function of retail trade and seen new components added to it, e.g. the emergence of giant hypermarkets. Since their appearance, at the beginning of the third millennium, shopping centres are a symbol of globalization and modernization. They have dramatically changed not only the traditional Omani retailing structure, but also consumption behaviour. The main objective of this paper is to analyze the relationship between transnational shopping centres, on the one hand, and traditional retail trade, on the other. The competition between the traditional markets (Suq) and shopping malls is the focus of this contribution.
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Notes
- 1.
OMR (Rial Omani) 1 = 1,000 Baiza = EUR 1.79 (June 2011).
- 2.
The market of al-Seeb has been selected to study as an old market, further developed after 1970, and al-Khoud as a newly established market after 1970.
- 3.
We are still seeking the consent of Muscat City Centre, the largest shopping mall in the Sultanate, to survey its visitors with a questionnaire.
- 4.
The writing was done at the University of Bayreuth, Department of Population and Social Geography, directed by Prof. Dr. Detlef Müller-Mahn, Germany, where I obtained a 3-month (June–August 2011) research scholarship from the German Academic Exchange Service (DAAD).
- 5.
The numbers of visitors and pedestrians at markets and shopping malls and the preferred time of shopping were also empirically researched. The results could not be included in this article for lack of space and will be published in another paper under preparation.
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Abdelghani, M.I.M. (2013). The Impact of Shopping Malls on Traditional Retail Stores in Muscat. Case Study of Al-Seeb Wilayat. In: Wippel, S. (eds) Regionalizing Oman. United Nations University Series on Regionalism, vol 6. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-6821-5_14
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