Date: 04 Nov 2011

Quality-of-Life and Travel Motivations: Integrating the Two Concepts in the Grevillea Model

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Over the past three decades, two bodies of literature have developed relatively independently: Quality-of-Life research in Psychology and Travel Motivations research in Tourism. Yet, the constructs underlying these two bodies of research are strongly interrelated. This book chapter (1) reviews the Quality-of-Life research area with a specific focus on the role of vacations as a Quality-of-Life domain, (2) reviews prior work in the area of Travel Motivations with a specific focus on motivational segments which may be associated with differences in the importance people attribute to vacations in general, and (3) proposes a conceptual model, referred to as the Grevillea Model, which integrates heterogeneity in the population with respect to both the importance attributed to vacations and Travel Motivations.