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Learning from Marketing and Public Relations

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Abstract

Marketing and public relations are inventions of the business world for communicating messages to influence opinions of specific audiences. Popular opinions about these fields are often less than flattering, especially by those with environmental leanings. Indeed, a natural resources management student responded to a lecture on marketing communication with the comment that conservation was ‘much too important to use marketing’ in its pursuit. Furthermore, the concept of public relations is often thought of as putting ‘spin’ on bad situations to make them acceptable to the public.

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Correspondence to Richard R. Jurin .

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Jurin, R.R., Roush, D., Danter, J. (2010). Learning from Marketing and Public Relations. In: Environmental Communication. Second Edition. Springer, Dordrecht. https://doi.org/10.1007/978-90-481-3987-3_19

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