Abstract
Words carry objective or denotative meanings that are agreed upon by a community and are held in the common mind of the community. But words and other forms of communication such as images, music, film, and architecture carry connotative meanings as well. These connotative meanings – mainly emotional associations – are also agreed upon by the community, and held in the common mind. However, access to a comprehensive storehouse of this enormous parallel universe of emotional meaning has never been available for the benefit of individuals, researchers, and businesses, in part due to the traditional separation of emotion and cognition in scientific research. Connotative intelligence technology, a system for capturing, quantifying, and making available the connotative meanings of words, images, music, and other artefacts of human culture and communication, is now being implemented in commercial products.
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Chase, W.O. (2010). Accessing the Parallel Universe of Connotative Meaning. In: Westerink, J., Krans, M., Ouwerkerk, M. (eds) Sensing Emotions. Philips Research Book Series, vol 12. Springer, Dordrecht. https://doi.org/10.1007/978-90-481-3258-4_7
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