Psychological Drivers of Chocolate Consumption
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Abstract
“Chocolate is cheaper than therapy, and the appointment is not necessary” this quote which came from an unknown person, gives an idea of some of the properties associated with chocolate; it gives instant pleasure, it is considered one of the favorite foods consumed during “comfort eating” and it is also one of the most craved foods [1]–[4].
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- Introduction to the Psychology of Chocolate Consumption
- Personality and Taste Preferences
- Factors Determining Food Choice
- Food Choice in Children
- “Utilitarian” and “Hedonistic” Chocolate Consumption
- The Effects of Chocolate Deprivation
- Conclusions
- References
- References
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