2012, pp 137-146

Psychological Drivers of Chocolate Consumption

* Final gross prices may vary according to local VAT.

Get Access


“Chocolate is cheaper than therapy, and the appointment is not necessary” this quote which came from an unknown person, gives an idea of some of the properties associated with chocolate; it gives instant pleasure, it is considered one of the favorite foods consumed during “comfort eating” and it is also one of the most craved foods [1]–[4].