Chapter

Chocolate and Health

pp 137-146

Psychological Drivers of Chocolate Consumption

  • Enrico MolinariAffiliated withDepartment of Psychology, Cattolica University Email author 
  • , Edward Callus

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Abstract

“Chocolate is cheaper than therapy, and the appointment is not necessary” this quote which came from an unknown person, gives an idea of some of the properties associated with chocolate; it gives instant pleasure, it is considered one of the favorite foods consumed during “comfort eating” and it is also one of the most craved foods [1]–[4].