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Brazil: Luxury and Counterfeits

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Luxury Marketing

Zusammenfassung

Luxury companies operating in Brazil have to deal with a specific context, one that results from the country’s history, from it economic development, its cultural and fiscal aspects. A salient factor in consumption in Brazil is the crime rate: armored cars, security systems, high gates and walls are part of everyday life – it’s important to know where and how to walk.

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Author information

Authors and Affiliations

  1. Av. Ministro Gabriel de Rezende Passos Sao Paulo, S. P. 04521022, Sao Paulo, Brasilien

    Suzane Strehlau

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  1. Suzane Strehlau
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Correspondence to Suzane Strehlau .

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Editors and Affiliations

  1. Leibniz Universität Hannover, Institut für Marketing und Management, Königsworther Platz 1, Hannover, 30167, Germany

    Klaus-Peter Wiedmann

  2. Leibniz Universität Hannover, Institut für Marketing und Management, Königsworther Platz 1, Hannover, 30167, Germany

    Nadine Hennigs

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Strehlau, S. (2013). Brazil: Luxury and Counterfeits. In: Wiedmann, KP., Hennigs, N. (eds) Luxury Marketing. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4399-6_14

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