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© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden
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Anda, B. (2012). Unternehmenskommunikation als aktive Management-Aufgabe: Presse- und PR-Abteilungen müssen fusionieren. In: Anda, B., Endrös, S., Kalka, J., Lobo, S. (eds) SignsBook - Zeichen setzen in der Kommunikation. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4009-4_20
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DOI: https://doi.org/10.1007/978-3-8349-4009-4_20
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Publisher Name: Gabler Verlag, Wiesbaden
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