Zusammenfassung
Organization is one of the key dimensions of the integrated management model. It is made up of the strategy, structure, and culture of an enterprise. From the system-based point of view, these basic components should not be considered in isolation: they form a unit. They are known as a “magic trilogy” because strategy, structure, and culture have to be in harmony, since they are mutually dependent; for example, the development of a strategy depends on an enterprise’s structural and cultural starting position. To implement a new strategy, management will very likely have to adapt the structure and initiate certain cul-tural measures with a long-term impact.
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© 2012 Gabler Verlag| Springer Fachmedien Wiesbaden
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Baldegger, R. (2012). Strategy. In: Management in a Dynamic Environment. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-3748-3_6
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DOI: https://doi.org/10.1007/978-3-8349-3748-3_6
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