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Theory-Guided Modeling and Empiricism in Information Systems Research pp 145–173Cite as

Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach using State Machines

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Abstract

The importance of online shopping has grown remarkably over the last decade. In 2009, every West European spent on average € 483 online and this amount is expected to grow to € 601 in 2014. In Germany, the number of online shoppers has almost doubled since 2000: 44% of all adults regularly buy products onlinetoday. In Western Europe, online sales reached € 68 billion in 2009 and Forrester research forecasts it will reach € 114 billion by 2014 with an 11% compound annual growth rate.

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Author information

Authors and Affiliations

  1. Johannes Gutenberg-Universität Mainz, Mainz, Germany

    Dr. Jella Pfeiffer (Chair of Information Systems and Business Administration), Malte Probst (Chair of Information Systems and Business Administration), Wolfgang Steitz (Chair of Information Systems and Business Administration) & Prof. Dr. Franz Rothlauf (Chair of Information Systems and Business Administration)

Authors
  1. Dr. Jella Pfeiffer
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  2. Malte Probst
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  3. Wolfgang Steitz
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  4. Prof. Dr. Franz Rothlauf
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Corresponding author

Correspondence to Jella Pfeiffer .

Editor information

Editors and Affiliations

  1. Fak. Betriebswirtschaftslehre, LS ABWL und Wirtschaftsinformatik I, Universität Mannheim, Schloss, S 220, Mannheim, 68131, Germany

    Armin Heinzl

  2. Fachgebiet Wirtschaftsinformatik, TU Darmstadt, Hochschulstr. 1, Darmstadt, 64289, Germany

    Peter Buxmann

  3. , Business Information Systems, University of Kaiserslautern, Gottlieb-Daimler-Str., Kaiserslautern, 67663, Germany

    Oliver Wendt

  4. Information Systems and Services, University Bamberg, Feldkirchenstr. 21, Bamberg, 96045, Germany

    Tim Weitzel

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Pfeiffer, J., Probst, M., Steitz, W., Rothlauf, F. (2011). Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach using State Machines. In: Heinzl, A., Buxmann, P., Wendt, O., Weitzel, T. (eds) Theory-Guided Modeling and Empiricism in Information Systems Research. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-2781-1_8

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