Nestlé Headquarters / Visual Communication Program

Abstract

An important consideration in the renovation of the Nestlé Headquarters was the exploration of the potential of architecture and graphic design to corporate values and identity. In addition to evoking a sense of continuity and timelessness through the key architectural and interior design moves, the architects realized this potential in the visual communication strategies they employed to carry the Nestlé logo. The famous “bird’s nest” is not only etched in the large glass screen of the reception area, but is also woven into the stage curtain for the Meeting Hall on the sixth floor, translated into an aluminum and inlaid in Wenge wood for a podium in a meeting room, and displayed as a marble cutout against dark Plexiglas on the building facade, where it is backlit at night to be seen from the road.