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Identifikation von Meinungsführern in Social Media

Konzeption eines Matching- und Automatisierungsansatzes zur Meinungsführeridentifikation in Social Media

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Zusammenfassung

Meinungsführer spielen eine entscheidende Rolle bei der Informationsdiffusion. Daher ist eine gezielte Ansprache von Meinungsführern und demnach auch deren Identifikation erstrebenswert. Der vorliegende Beitrag geht auf dieses Thema näher ein. Es wird ein Matchingansatz vorgestellt, welcher Communitymit Meinungsführer-Identifikation verbindet. Zudem werden mögliche Automatisierungen der Identifikationsprozesse vorgestellt.

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  1. Wiesbaden, Deutschland

    Anke Hauptmann

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  1. Anke Hauptmann
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Correspondence to Anke Hauptmann .

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    Hauptmann, A. (2014). Identifikation von Meinungsführern in Social Media. In: Dialogmarketing Perspektiven 2013/2014. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-05232-4_5

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    • DOI: https://doi.org/10.1007/978-3-658-05232-4_5

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    • Publisher Name: Springer Gabler, Wiesbaden

    • Print ISBN: 978-3-658-05231-7

    • Online ISBN: 978-3-658-05232-4

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