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Riding Dead Horses

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Narrative and Innovation

Part of the book series: Management – Culture – Interpretation ((MCI))

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Abstract

About two years ago I was invited as keynote speaker at a congress in Germany. One of the other speakers was a German ex-astronaut holding a talk ”From Vision to Mission“.

This lecture is based on my last book ”Feel it! Soviel Intuition verträgt Ihr Unternehmen“, published by Wiley in 2010.

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References

  • Hamel, G. (2007): Das Ende des Managements. Berlin: Econ.

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  • Oerter, R./Montada, L. (1987): Entwicklungspsychologie. Landsberg: PVU.

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  • Ramo, J. C. (2009): The Age of the Unthinkable. New York: Little, Brown and Company.

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  • Zeuch, A. (2010): Feel it! Soviel Intuition verträgt Ihr Unternehmen. Weinheim Wiley.

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Internet sources (in order of case studies and examples) Marshall/Warren

Semco

Amagasaki

W.L.Gore

Rosenthal-Effect

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© 2013 Springer Fachmedien Wiesbaden

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Zeuch, A. (2013). Riding Dead Horses. In: Müller, A., Becker, L. (eds) Narrative and Innovation. Management – Culture – Interpretation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-01375-2_15

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