Zusammenfassung
Laut Hunt (1962 S. 11) beinhaltet eine wissenschaftliche Untersuchung eines Problems „(a) a description of a particular phenomenon in a precise, unambiguous, and perhaps abstract manner, and (b) certain statements about the relations between different aspects of the phenomenon of interest“.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2013 Springer Fachmedien Wiesbaden
About this chapter
Cite this chapter
Wang, HH. (2013). Orientierung von Ladenbesuchern. In: Orientierung in bekannten und unbekannten Ladenumwelten. Interaktives Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-01356-1_2
Download citation
DOI: https://doi.org/10.1007/978-3-658-01356-1_2
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-01355-4
Online ISBN: 978-3-658-01356-1
eBook Packages: Business and Economics (German Language)