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Inferring Social Interests in Mobile Networks

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Advances in Wireless Sensor Networks (CWSN 2013)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 418))

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Abstract

Social interest refers to a kind of preference that an individual enjoys in social networks. In real world, people’s social interests are influenced by various factors such as social relationships, historic social interests and users’ private attributes. However, few publications systematically study the problem of social interest inferring in a real mobile network. In this work, we study the extent to which one’s social interest can be inferred combining these above factors together, and investigate the Time-Space Probability Factor Graph Model (shortly, TS-FGM). We propose a novel social interest inferring approach based on TS-FGM and transfer the problem into the maximizing problem of the objective function of TS-FGM. In our approach, historic social interests are formalized as time factor, social relationships are formalized as space factor, as well as users’ private attributes are formalized as attributes of network nodes. We validate the presented model on an real mobile communication network and find that it is possible to approximately infer 81% of users’ social interests.

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Gong, J., Yang, W., Liu, W., Cui, L. (2014). Inferring Social Interests in Mobile Networks. In: Sun, L., Ma, H., Hong, F. (eds) Advances in Wireless Sensor Networks. CWSN 2013. Communications in Computer and Information Science, vol 418. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54522-1_10

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  • DOI: https://doi.org/10.1007/978-3-642-54522-1_10

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-54521-4

  • Online ISBN: 978-3-642-54522-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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