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Forschungsmethoden und Evaluation in den Sozial- und Humanwissenschaften pp 221–289Cite as

Operationalisierung

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Zusammenfassung

Dieses Kapitel vermittelt folgende Lernziele: Die unterschiedlichen Vorgehensweisen bei der Bildung theoretischer Konzepte in der qualitativen Forschung und der Operationalisierung theoretischer Konzepte in der quantitativen Forschung kennen. Wissen, was man unter der Konzeptspezifikation versteht und wie man dabei vorgeht. Latente und manifeste Variablen voneinander abgrenzen können. Die vier Skalenniveaus definieren und an Beispielen erläutern können. Die Ratingskala als Antwortformat von der psychometrischen Skala als Messinstrument unterscheiden können. Die Messung theoretischer Konzepte mit Einzelindikatoren, psychometrischen Skalen und Indizes als drei zentralen Operationalisierungsvarianten in ihren Vor- und Nachteilen abwägen können.

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  1. Institut für Medien und Kommunikationswissenschaft, Technische Universität Ilmenau, Ehrenbergstraße 29, 98693, Ilmenau, Thüringen, Deutschland

    Nicola Döring

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    Jürgen Bortz

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Döring, N., Bortz, J. (2016). Operationalisierung. In: Forschungsmethoden und Evaluation in den Sozial- und Humanwissenschaften. Springer-Lehrbuch. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-41089-5_8

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