Chapter

Handbook of Strategic e-Business Management

Part of the series Progress in IS pp 211-216

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Leveraging Information Systems for Enhanced Product Innovation

  • Gordon BurtchAffiliated withAssistant Professor of Information and Decision Sciences, Carlson School of Management, University of Minnesota Email author 
  • , C. Anthony Di BenedettoAffiliated withProfessor of Marketing and Supply Chain Management, Fox School of Business, Temple University
  • , Susan M. MudambiAffiliated withAssociate Professor of Marketing and Supply Chain Management, Fox School of Business, Temple University

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Abstract

While firms have become more tech savvy, the leveraging of information systems for product innovation remains a challenge to firms, from large multinationals to the smallest start-ups. Successful practices vary, but one commonality is experimentation. As a result, firms are trying out a range of digital initiatives. This study explores three important methods by which firms are using information systems to improve the process of product innovation or new product development. These include: “listening in” to social media, crowd-funding, and virtual product teams.

Keywords

Information systems Product innovation New product development “Listening in” Crowd-funding Virtual teams