Abstract
Our everyday consumer lifestyle has been enhanced by embedding stories in our daily life. The stories define the meaning of an artifact appeared in them. In Japan, promoting consumer products with fictional animation stories is recently very common. We believe that analyzing the stories gives us useful insights to design future ambient intelligent services that integrate virtual and real worlds. This paper discusses the analysis of several product promotions that use fictional Japanese animation movies, and presents guidelines for successful promotions. The insights presented in the paper are effective for designing future product promotions.
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Sakamoto, M., Nakajima, T., Akioka, S. (2013). Promoting Consumer Products with Fictional Stories. In: Stephanidis, C. (eds) HCI International 2013 - Posters’ Extended Abstracts. HCI 2013. Communications in Computer and Information Science, vol 373. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39473-7_143
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DOI: https://doi.org/10.1007/978-3-642-39473-7_143
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-39472-0
Online ISBN: 978-3-642-39473-7
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