Abstract
Nowadays, through creative time displays, designers increase the value and novelty of watches for consumers in order to increase their purchase intention. Moreover, the diversity of consumer demands to watches has created many niche markets. This study raises the questions of whether designers’ different time display techniques for specific consumer groups be identified by the target groups, and what are the differences between the different groups’ preferences for time displays on watches. A questionnaire survey was conducted. The findings are: a. Different groups of consumers have different preferences of time displays on watches. b. There is high correlation between consumers’ preference and purchase intention regarding time displays on watches. c. There is significant correlation between cognition of time display attributes (readability, playfulness, and innovation) and preference. Among the three attributes, readability influences preference the most. Thus, regarding time displays on watches for different consumer groups, there should be different designs.
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Chang, WC., Chen, WT. (2013). A Study of Different Consumer Groups’ Preferences of Time Display on Watches. In: Yamamoto, S. (eds) Human Interface and the Management of Information. Information and Interaction Design. HIMI 2013. Lecture Notes in Computer Science, vol 8016. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39209-2_48
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DOI: https://doi.org/10.1007/978-3-642-39209-2_48
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-39208-5
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