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Understanding Marketing Information Systems from the Perspective of SMEs: Reviewing the Literature

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Information Systems for Small and Medium-sized Enterprises

Part of the book series: Progress in IS ((PROIS))

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Abstract

This study examines the existing literature on marketing information systems in small and medium sized enterprises (SMEs) for the period of 2002–2012 in order to identify active research area, emerging topics and gaps in the literature. We have encountered 48 empirical studies conducted on SMEs and investigated applications of information systems to marketing. In the review, studies are categorized on the bases of journal, research area, publication year, country, and research design. The categorization leads to six main research areas namely adoption, competitive strategy, e-marketing, performance outcomes, customer relationship management, and distribution strategy. Then, patterns in past research are identified and future research areas are provided.

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Notes

  1. 1.

    Approved definition of marketing by the American Marketing Association Board of Directors.

  2. 2.

    For the list of the articles please contact with the author.

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Author information

Authors and Affiliations

  1. Department of Business Administration, Hacettepe University, Ankara, Turkey

    Canan Eryigit

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  1. Canan Eryigit
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Correspondence to Canan Eryigit .

Editor information

Editors and Affiliations

  1. ELIT - Lab, Ghent University University College West-Flanders, Kortrijk, Belgium

    Jan Devos

  2. Industrial Management, Ghent University, Gent, Belgium

    Hendrik van Landeghem

  3. Management, Innovation and Entrepreneurship, Ghent University Faculty of Economics and Business Admin., Ghent, Belgium

    Dirk Deschoolmeester

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Eryigit, C. (2014). Understanding Marketing Information Systems from the Perspective of SMEs: Reviewing the Literature. In: Devos, J., van Landeghem, H., Deschoolmeester, D. (eds) Information Systems for Small and Medium-sized Enterprises. Progress in IS. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-38244-4_12

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