Abstract
With the accelerated pace of e-commerce applications, social development has entered the era of the Internet economy. In the situation that the rules of competition in the market, economic growth, and social life have changed profoundly, what strategies companies will use to integrate the resources of the enterprise, improve marketing efficiency, causing the community’s attention. By researching on e-commerce network marketing, combining with the problems in the network marketing in China, we put forward China’s e-commerce network marketing strategy in this regard. In the twenty-first century, with the rapid development of economic integration, e-commerce came into being, flourished and injected new blood to the survival and development of the modern enterprise.
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Shun, F.X. (2013). Internet Marketing Strategy Based on E-Commerce. In: Yang, Y., Ma, M. (eds) Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 1. Lecture Notes in Electrical Engineering, vol 223. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35419-9_4
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DOI: https://doi.org/10.1007/978-3-642-35419-9_4
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