Abstract
In this chapter, I outline the mobility culture of London through the example of the G-Wiz EV. London, as a global megacity, has a mobility culture that must function under a wide range of transport, environmental, political, economic, land use and architectural constraints. In short, a modern global city squeezed into a historical shell, with a mobility culture marked by little negotiation room for large scale shifts through built environment alterations or behavioural change. This “make do and mend” mobility culture limits the conceptualisation of the issue of mobility in London. This chapter considers the G-Wiz, a small EV which experienced a remarkable and seemingly sudden increase in sales. Through a confluence of social, economic and technical conditions, EV sales increased sharply, following running cost incentives (significantly the Congestion Charge) and the fashion of green conspicuous consumption dominant in UK public discourse at the time. This chapter argues that the G-Wiz was used as a mobility tool to adapt superficially to mobility constraints without a change to either the ways of moving in the city or the ways of understanding those movements. Thus, the G-Wiz serves as a useful example of London’s mobility culture at work.
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Notes
- 1.
Generally approximately £3,000 to £4,000 per year.
- 2.
Hereafter referred to as either ‘the Underground’ or ‘the Tube’, and first opened in 1863.
- 3.
The term ‘quadricycle’ as applied to road-legal vehicles is defined precisely in European law (as a motor vehicle with four wheels and specific weight, speed and engine capacity characteristics which diverge from standard cars), but not in UK registration and licensing legislation, under which such vehicles can fall into a number of different registration categories, depending mainly on their intended use [5].
- 4.
NICE sold electric quadricycles, along with EV bikes and vans. It had a more traditional business model and dealership setup, with higher overheads, and a less fashionable image. It has since resumed trading, but simply as the London sales arm of AIXAM-MEGA.
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Wengraf, I. (2013). London: Culture, Fashion, and the Electric Vehicle. In: Megacity Mobility Culture. Lecture Notes in Mobility. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-34735-1_11
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