Abstract
The following chapter serves as an orientation for analyzing a company’s current internal and external situation. This chapter and its implementation are not compulsory for the assessment of the supply chain or the subsequent differentiation process, but it is meant as a practical support for understanding both the company and its environment.
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References
Grant, R. M. (2002). Contemporary strategy analysis (4th ed.). Malden: Blackwell.
Müller-Stewens, G., & Lechner, C. (2005). Strategisches Management: Wie strategische Initiativen zum Wandel führen; der St. Galler General Management Navigator (3rd ed.). Stuttgart: Schäffer-Poeschel.
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: Free Press.
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© 2012 Springer-Verlag Berlin Heidelberg
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Hofmann, E., Beck, P., Füger, E. (2012). SCD Guide Preparation. In: The Supply Chain Differentiation Guide. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31936-5_2
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DOI: https://doi.org/10.1007/978-3-642-31936-5_2
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-31935-8
Online ISBN: 978-3-642-31936-5
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