Abstract
This chapter aims to answer the simple question of what neuroleadership is. In addition we need to understand where it ties into current economic theory, if at all, and where it ties into the field of business and management theory, if at all. We will therefore outline what the current and developing “neuro” fields are, where they overlap, and where they tie together. We also propose a new term to create consistency within the fields of research. This will be followed by an historical overview of man’s concept of man—the being that economic and business theory is based upon. This will lead us to the stage we are at today in defining neuroleadership and also that of defining the concept of man according to the brain.
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- 1.
Robert Branche reports in his book in French “Neuromanagement” on his experiences and research on the topic of neuromanagement during his work.
- 2.
It did sell millions of copies in book form and was rated by the Harvard Business Review in 1997 as one of the seminal managment books of the previous 75 years.
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Ghadiri, A., Habermacher, A., Peters, T. (2012). Neuroleadership: The Backdrop. In: Neuroleadership. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-30165-0_1
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