Abstract
India is one of the oldest civilizations in the world and is a complicated mixture of old and new traditions from the West and East. For those doing business in the country, it is vital to gain a basic understanding of the country’s cultural customs. The country is defined by its cultural and linguistic diversity—unmatched by any other country. If you are planning to do business with or in India, it is important to understand this vibrant culture.
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© 2012 Asia Briefing Ltd.
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Dezan Shira & Associates., Devonshire-Ellis, C. (2012). India Business Etiquette and Culture. In: Devonshire-Ellis, C. (eds) Doing Business in India. India Briefing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-27618-7_3
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DOI: https://doi.org/10.1007/978-3-642-27618-7_3
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-27617-0
Online ISBN: 978-3-642-27618-7
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