Abstract
In today’s regulatory and advertising environment, claims support study design is diverging from that of basic research and formulation development. Prior to planning the claims support study, it is key to understand what exactly is being communicated to the consumer – both explicitly and implied. The support portfolio must cover all claims being made, not just those intended to be conveyed. The details of product application, measurement, timing, and study control should be based on the claims in the advertisement, application instructions to the consumer, and practical considerations of the measurement method. The depth of the support portfolio will also be influenced by the intended purpose. External authorities that may be examining the study data range in their expectations and in how deeply the study details will be scrutinized.
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© 2012 Springer-Verlag Berlin Heidelberg
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Woodford, J.K. (2012). Design of Claims Support for Moisturizers. In: Lodén, M., Maibach, H. (eds) Treatment of Dry Skin Syndrome. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-27606-4_2
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