Skip to main content
SpringerLink
Log in

A Literature Review of Factors Influencing Women’s Motivations and Behaviors of Sports Lottery Purchase

  • Conference paper
  • First Online:
Advanced Technology in Teaching - Proceedings of the 2009 3rd International Conference on Teaching and Computational Science (WTCS 2009)

Part of the book series: Advances in Intelligent and Soft Computing ((AINSC,volume 117))

  • 1175 Accesses

Abstract

National Lottery is becoming a widely leisure activity in contemporary China. In order to meet this trend, more and more researches have been conducted on this issue. In particular, most of the researches focused on the whole lottery purchasers or the gambling behavior of male or pathology groups. However, related female researches are inadequate in this field. Meanwhile, abroad relevant studies have limited use of reference to china’s women National lottery purchasers’ study. The paper will analyze Chinese and overseas studies of lottery purchasers psychology and behavior in order to find the way to help developing the relevant research in China. Furthermore, the further study on Sales Plan of Consumer Market will be concerned.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 259.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Ma, N.: The Development of China Sports Lottery Industry View from Status quo of Overseas Lottery Industry. Journal of Shanghai Institute of Physical Education 25(5) (2001)

    Google Scholar 

  2. Shen, R.: The Youth in Lottery Market-sociology Case Study Taking Nanjing Lottery Market for Example. Youth Study 10 (2000)

    Google Scholar 

  3. Shen, R.: Vulnerable Groups in Lottery Market-case Study Taking Nanjing Lottery Market. Society (November 2001)

    Google Scholar 

  4. Wang, A., et al.: The group analysis of sports lottery players-the structure and feature of Nanjing computerized sports lottery consumers. Sports and Science 24(5), (SUM 144) (September 2003)

    Google Scholar 

  5. Wang, A., et al.: Study on Same Influencing Factors on Consumption Behavior of Nanjing Sports Lottery Players. Journal of Shangdong Institute of Physical Education (2) (2004)

    Google Scholar 

  6. Bao, Z., Ji, Y.: Psychological study of Economic Behavior of China’s sports lottery market consumers. Economy and Management 18(12) (December 2004)

    Google Scholar 

  7. Li, J., Shi, Y., et al.: Psychological Analysis Study on Wuhan Computer-based Lottery Consumers. Journal of Capital Institute of Physical Education (3) (May 2006)

    Google Scholar 

  8. Casey, E.: Domesticating Gambling: Gender. Caring and the UK National Lottery Leisure Studies 25(1), 3–16 (2006)

    Google Scholar 

  9. Duan, W., Jiang, G.: Planned Behavior Theory Review. Psychology Science Development 16(2), 315–320 (2008)

    MathSciNet  Google Scholar 

  10. Wu, F.: Study on Female Consuming Mind and Constitute Relevant Selling Strategy. Business Study 344 (December 2006)

    Google Scholar 

  11. Hing, N., Breen, H.: Profiling Lady Luck. An Empirical Study of Gambling and Problem Gambling Amongst Female Club Members (1) (2001)

    Google Scholar 

  12. Wang, J.: Structure and Consuming Features of Football Lottery Players in Guangzhou City. Sports Journal (February 2005)

    Google Scholar 

  13. Zhang, L.: Structure and Consuming Features of Football Lottery Players in Shanghai City. Journal of Shangdong Institute of Physical Education (April 2003)

    Google Scholar 

  14. Li, Z.: Study on Computer-based Sports Lottery Purchasers. Journal of Beijing Institute of Physical Education (February 2002)

    Google Scholar 

  15. Li, G.: Quantitative Research on Letou Lottery Puchasers’Mind-Potential Investment of China’s Lottery Industry. Sports Science (September 2007)

    Google Scholar 

  16. Qu, H.: Comparative Research on General Sports Lottery Player and Addicts. Journal of Tianjin Institute of Physical Education (February 2006)

    Google Scholar 

  17. Li, Z.: Research and Countermeasures to Football Lottery Players’Behavior in Henan Province. Wuhan Institute of Physical Education (2007)

    Google Scholar 

  18. Yang, H.: Xiangtan Normal University-Social Science, vol. 2 (2009)

    Google Scholar 

  19. Walker, G.J., Courneya, K.S.: Ethnicity, Gender, and the Theory of Planned Behavior: The Case of Playing the Lottery. Oumat of Leisure Research 38(2), 224–248 (2006)

    Google Scholar 

  20. Casey, E.: Women and UK National Lottery play Kingston University. Report prepared for the National Lottery Commision (November 2007)

    Google Scholar 

  21. Casey, E.: Gambling and Consumption: Working Class Women and UK National Lottery Play. Journal of Consumer Culture 3, 109–127 (2003a)

    Article  Google Scholar 

  22. Casey, E.: How Do You Get a PhD in That?! Using Feminist Epistemologies to Research the Lives of Working Class Women International Journal of Sociology and Social Policy 23, 107–123 (2003b)

    Google Scholar 

  23. Casey, E.: Dreaming of the Jackpot: Motivations and Experiences of Women Who Play the UK National Lottery. London Metropolitan University (2003c)

    Google Scholar 

  24. Casey, E.: Metaphorical and Physical Leisure Spaces: Women, Pleasure and the UK National Lottery. In: Aitchison, C., Pussard, H. (eds.) Space, Leisure and Visual Culture, LSA, Eastbourne (2004)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. School of Physical Education, Huazhong Normal University, Wuhan, Hubei, 430079, China

    Tang Zhengyan & Wang Bin

Authors
  1. Tang Zhengyan
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Wang Bin
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Tang Zhengyan .

Editor information

Editors and Affiliations

  1. Central China Normal University, Lvting Yajing, Hongshan Qu 10-3-102, Wuhan, 430079, China, People's Republic

    Yanwen Wu

Rights and permissions

Reprints and permissions

Copyright information

© 2012 Springer Science+Business Media Dordrecht

About this paper

Cite this paper

Zhengyan, T., Bin, W. (2012). A Literature Review of Factors Influencing Women’s Motivations and Behaviors of Sports Lottery Purchase. In: Wu, Y. (eds) Advanced Technology in Teaching - Proceedings of the 2009 3rd International Conference on Teaching and Computational Science (WTCS 2009). Advances in Intelligent and Soft Computing, vol 117. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25437-6_104

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-25437-6_104

  • Published:

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-25436-9

  • Online ISBN: 978-3-642-25437-6

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation