Abstract
Chapter 8 sets out a process which can be used when developing an internationalization strategy for new markets together with the associated market entry programs. This proposal is based on our earlier discussion of how to select markets in Chapter 6 and also on the presentation of market entry modes in Chapter 7.
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© 2012 Springer-Verlag Berlin Heidelberg
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GrĂ¼nig, R., Morschett, D. (2012). Developing an internationalization strategy for new markets. In: Developing International Strategies. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-24725-5_9
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DOI: https://doi.org/10.1007/978-3-642-24725-5_9
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-24724-8
Online ISBN: 978-3-642-24725-5
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