Abstract
Interactivity is the most dominant character which distinguishes the on-line marketing from the traditional marketing. It’s a very important factor to determine the validity of the hotels’ on-line marketing. This paper uses the extended Model of Internet Commerce Adoption (EMICA) to evaluate the website performance of star grade hotels in Xiamen. The model highlights the utility of using interactivity to measure the relative maturity of hotel websites. The results showed that star grade hotels in Xiamen were not utilizing the Internet to its full potential. Suggestions and recommendations are also provided based on the findings of this research.
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Wu, G., Wu, Y. (2011). A Study of the Website Performance of Xiamen Star Grade Hotels Based on the EMICA Model. In: Jin, D., Lin, S. (eds) Advances in Computer Science, Intelligent System and Environment. Advances in Intelligent and Soft Computing, vol 106. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23753-9_65
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DOI: https://doi.org/10.1007/978-3-642-23753-9_65
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-23752-2
Online ISBN: 978-3-642-23753-9
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