Date: 21 Apr 2011

Beyond the Creative Quick Fix Conceptualising Creativity’s Role in a Regional Economy

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Over the last decade creativity has joined innovation as one of the strategic hallmarks of growth oriented regional economies. In an attempt to emulate the growth trajectories of regions as diverse as Emilia Romagna and Silicon Valley, policymakers have sought to identify universal principles of regional economic success and prosperity. Creativity has emerged as the focus of considerable interest throughout the world (Leadbetter 2000; Florida 2003; Reich 2001; Landry 2000). In the state of South Australia in Australia creativity has been elevated to one of six key objectives in South Australia’s Strategic Plan released in 2004. This policy stance has been influenced by a range of thinkers who have been engaged by a number of State Government departments.