Abstract
There are a variety of Web-based alcohol interventions that may reach problem drinkers, who would not otherwise participate in conventional treatment. Web-based alcohol interventions vary greatly in level of finesse: some offer static self-help materials, whereas some sites have highly interactive content and persuasive features embedded. In this study, six Web-based alcohol interventions were evaluated based on a framework for evaluating and designing persuasive systems. This study demonstrates the potential lack of persuasive features on Web-based alcohol interventions sites. Important primary task support elements, such as tailoring and personalization, were used tenuously throughout the sites. The dialogue support demonstrated throughout the sites was average. All evaluated sites successfully demonstrated trustworthiness, expertise, and surface credibility. Many of the evaluated sites were lacking in the social support category. In general, the authors suggest that the persuasive system qualities should be considered concurrently with the feasibility and effectiveness for studying technology-based interventions.
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Lehto, T., Oinas-Kukkonen, H. (2009). The Persuasiveness of Web-Based Alcohol Interventions. In: Godart, C., Gronau, N., Sharma, S., Canals, G. (eds) Software Services for e-Business and e-Society. I3E 2009. IFIP Advances in Information and Communication Technology, vol 305. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-04280-5_25
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DOI: https://doi.org/10.1007/978-3-642-04280-5_25
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