Abstract
This paper explores the possibility to predict positive aesthetic impression and user preference of website design through a combination of objective and subjective factors. The objective factors used are symmetry, order, balance, complexity while the subjective ones include familiarity - novelty ratings. The advantages of such an approach is the reduction of user involvement since the ratings of objective factors may be provided by a small number of design experts. We found indications that balance between certain factors maximize the possibility of users having a positive aesthetic impression.
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© 2009 IFIP International Federation for Information Processing
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Papachristos, E., Avouris, N. (2009). The Subjective and Objective Nature of Website Aesthetic Impressions. In: Gross, T., et al. Human-Computer Interaction – INTERACT 2009. INTERACT 2009. Lecture Notes in Computer Science, vol 5726. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-03655-2_14
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DOI: https://doi.org/10.1007/978-3-642-03655-2_14
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-03654-5
Online ISBN: 978-3-642-03655-2
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