Abstract
One-to-many communication, in which the sender addresses a number of target groups, has become a central feature of public communication in business, politics and society. However, although this form of ‘oneway communication’ clearly dominates the way the communication with broad audiences is organised, it does not always contribute to effective reputation management. On the contrary, it can actually hinder it. With reference to the Agora, the public-assembly space in the ancient citystate of Athens, one can outline a completely new communications model that only apparently is diametrically opposed to the conventional system: many-to-one dialogue.
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Wreschniok, R. (2009). The Agora of the 21st century: On the invention of many-to-one communication. In: Klewes, J., Wreschniok, R. (eds) Reputation Capital. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-01630-1_20
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DOI: https://doi.org/10.1007/978-3-642-01630-1_20
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