Abstract
If in 12 chapters we have succeeded in describing why and how you develop your business plan, a thirteenth chapter would merely raise the question of how you would actually take the potential investor on board, bearing in mind all that you have at hand.
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Chapter 13
Attracting Equity Investors: Positioning, Preparing, and Presenting the Business Plan (Paperback) by Dean A. Shepherd, Evan J. Douglas; 192 pages, Sage Publications, Inc (December 21, 1998); ISBN-10: 0761914773; ISBN-13: 978-0761914778.
Attracting Investors: A Marketing Approach to Finding Funds for Your Business (Hardcover) by Philip Kotler, Hermawan Kartajaya, S. David Young; 256 pages; Publisher: Wiley (August 13, 2004); ISBN-10: 0471646563; ISBN-13: 978-0471646563.
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© 2007 Springer-Verlag Berlin Heidelberg
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(2007). The way to the investor. In: The Business Plan. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-75267-7_13
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DOI: https://doi.org/10.1007/978-3-540-75267-7_13
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-25451-5
Online ISBN: 978-3-540-75267-7
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