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Information Systems and Neuroscience pp 123–131Cite as

Bridging Aesthetics and Positivism in IS Visual Systems Design with Neuroscience: A Pluralistic Research Framework and Typology

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Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 16))

Abstract

In this paper, we proposed a neuroscience-based general framework for IS visual systems design that uses neuroscience as the bridge that systematically integrates the principles of design aesthetics and principles of positivistic functionalities into a comprehensive model. Based on our general conceptual model, we also provide a detailed typological framework for the practical IS visual systems design.

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Author information

Authors and Affiliations

  1. University of North Texas, Denton, TX, USA

    Daniel Peak, Victor Prybutok, Bin Mai & Thomas Parsons

Authors
  1. Daniel Peak
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  2. Victor Prybutok
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  3. Bin Mai
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  4. Thomas Parsons
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Corresponding author

Correspondence to Bin Mai .

Editor information

Editors and Affiliations

  1. Informaton Systems, Texas Tech University, Lubbock, Texas, USA

    Fred D. Davis

  2. University of Appl. Sc. Upper Austria, Steyr, Oberösterreich, Austria

    René Riedl

  3. Department of Information Systems, University of Liechtenstein, Vaduz, Liechtenstein

    Jan vom Brocke

  4. Department of Information Technology, HEC Montréal , Montréal, Québec, Canada

    Pierre-Majorique Léger

  5. Department of Information Systems, Kennesaw State University, Kennesaw, Georgia, USA

    Adriane B. Randolph

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Peak, D., Prybutok, V., Mai, B., Parsons, T. (2017). Bridging Aesthetics and Positivism in IS Visual Systems Design with Neuroscience: A Pluralistic Research Framework and Typology. In: Davis, F., Riedl, R., vom Brocke, J., Léger, PM., Randolph, A. (eds) Information Systems and Neuroscience. Lecture Notes in Information Systems and Organisation, vol 16. Springer, Cham. https://doi.org/10.1007/978-3-319-41402-7_16

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