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Emotions and Personality in Personalized Services pp 35–54Cite as

Models of Personality

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Part of the book series: Human–Computer Interaction Series ((HCIS))

Abstract

In this chapter, we introduce and discuss some of the most important and widely used models of personality. Focusing on trait theories, we first give a brief overview of the history of personality research and assessment. We then move on to discuss some of the most prominent trait models of the nineteenth century—including Allport’s trait theory, Cattell’s 16 Factor Model, Eysenck’s Giant Three, and the Myers–Briggs Type Indicator (MBTI)—before focusing on the Big Five Model (Five Factor Model), which is the most widely accepted trait model of our time. Next, we introduce alternatives to the Big Five that appear to be useful in the context of personalized services (the HEXACO and RIASEC models), and subsequently outline the relationships between all the models discussed in the chapter. Finally, we provide an outlook on innovative methods of predicting personality with the help of digital footprints.

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Acknowledgments

We thank John Rust, Vess Popov, and David Stillwell for their feedback on previous versions of the manuscript.

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Authors and Affiliations

  1. University of Cambridge, Downing Street Cambridge, Cambridge, CB2 3EB, UK

    Sandra Matz & Yin Wah Fiona Chan

  2. Stanford Graduate School of Business, 655 Knight Way, Stanford, CA, 94305, USA

    Michal Kosinski

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  1. Sandra Matz
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Correspondence to Sandra Matz .

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Editors and Affiliations

  1. Department of Computational Perception, Johannes Kepler University, Linz, Austria

    Marko Tkalčič

  2. Department of Computer Science, University of Bari Aldo Moro, Bari, Italy

    Berardina De Carolis

  3. Department of Computer Science, University of Bari Aldo Moro, Bari, Italy

    Marco de Gemmis

  4. Preserje, Ljubljana, Slovenia

    Ante Odić

  5. Faculty of electrical engineering, University of Ljubljana, Ljubljana, Slovenia

    Andrej Košir

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Matz, S., Chan, Y.W.F., Kosinski, M. (2016). Models of Personality. In: Tkalčič, M., De Carolis, B., de Gemmis, M., Odić, A., Košir, A. (eds) Emotions and Personality in Personalized Services. Human–Computer Interaction Series. Springer, Cham. https://doi.org/10.1007/978-3-319-31413-6_3

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  • DOI: https://doi.org/10.1007/978-3-319-31413-6_3

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