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Sustainable Supply Chains pp 279–302Cite as

Green Technology Choice

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Part of the book series: Springer Series in Supply Chain Management ((SSSCM,volume 4))

Abstract

In late 2000s, Wells Fargo, a large US bank, asked themselves a profoundly important, yet very simple, question: “If our clients find it profitable to borrow money from us to install solar panels on their roofs, shouldn’t we find it profitable too?”

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Author information

Authors and Affiliations

  1. Smith School of Business, Queens University, Kingston, ON, Canada

    Anton Ovchinnikov

Authors
  1. Anton Ovchinnikov
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Correspondence to Anton Ovchinnikov .

Editor information

Editors and Affiliations

  1. Axe Logistique Terre Mer Risque, Ecole de Management de Normandie, Le Havre, France

    Yann Bouchery

  2. Anderson School of Management, University of California Los Angeles, Los Angeles, California, USA

    Charles J. Corbett

  3. School of Industrial Engineering, Eindhoven University of Technology, Eindhoven, The Netherlands

    Jan C. Fransoo

  4. School of Industrial Engineering, Eindhoven University of Technology, Eindhoven, The Netherlands

    Tarkan Tan

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© 2017 Yann Bouchery, Charles J. Corbett, Jan C. Fransoo, and Tarkan Tan

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Ovchinnikov, A. (2017). Green Technology Choice. In: Bouchery, Y., Corbett, C., Fransoo, J., Tan, T. (eds) Sustainable Supply Chains. Springer Series in Supply Chain Management, vol 4. Springer, Cham. https://doi.org/10.1007/978-3-319-29791-0_12

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