Skip to main content

Theoretical Perspectives on User Engagement

  • Chapter
  • First Online:
Why Engagement Matters

Abstract

This chapter examines the theoretical foundations of user engagement. First, the definition of user engagement is deconstructed using key principles for evaluating concepts: clarity, scope and meaning. Second, two theoretical frameworks, Mihaly Csikszentmihalyi’s Flow Theory and John Dewey’s Philosophy of Experience, are presented that have informed much work on user engagement over the past decades. Third, several measurement and behavioural models of user engagement are articulated and compared. Though not an exhaustive review of the literature, the chapter identifies key works on user engagement over the past 30 years and areas of consensus and divergence in how user engagement is conceptualized in the research. The purpose of the chapter is not to propose a unified theory of engagement but to present a series of unifying propositions and open questions to inform future studies and to strengthen the theoretical framing of user engagement in theory and application

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Aasbakken, M., Jaccheri, L., Chorianopoulos, K.: Evaluation of user engagement and message comprehension in a pervasive software installation. In: Proceedings of the Second International Workshop on Games and Software Engineering: Realizing User Engagement with Game Engineering Techniques, pp. 27–30. IEEE, Piscataway (2012)

    Google Scholar 

  2. Arapakis, I., Lalmas, M., Cambazoglu, B., Marcos, M., Jose, J.M.: User engagement in online news: under the scope of sentiment, interest, affect, and gaze. J. Assoc. Inf. Sci. Technol. 65 (10), 1988–2005 (2014)

    Article  Google Scholar 

  3. Bannon, L.: A human-centred perspective on interaction design. In: Pirhonen, A., Isomäki, H., Roast, C., Saariluoma, P. (eds.) Future Interaction Design, pp. 9–30. Springer, New York (2005)

    Google Scholar 

  4. Battarbee, K., Koskinen, I.: Co-experience: user experience as interaction. CoDesign 1 (1), 5–18 (2005)

    Article  Google Scholar 

  5. Beardsely, M.: The Aesthetic Point of View: Selected Essays. Cornell University Press, New York (1982)

    Google Scholar 

  6. Bödker, S.: When second wave HCI meets third wave challenges. In: Proceedings of the 4th Nordic Conference on Human-Computer Interaction (NordCHI’06), pp. 1–8. ACM, New York (2006). doi:10.1145/1182475.1182476

    Google Scholar 

  7. Botella, C., Riva, G., Gaggioli, A., Wiederhold, B.K., Alcaniz, M., Baños, R.M.: The present and future of positive technologies. Cyberpsychol. Behav. Soc. Netw. 15 (2), 78–84 (2012). doi:10.1089/cyber.2011.0140

    Article  Google Scholar 

  8. Brandtzaeg, P.B., Folstad, A., Heim, J.: Enjoyment: lessons from Karasek. In: Blythe, M.A., Monk, A.F., Overbeeke, K., Wright, P.C. (eds.) Funology: From Usability to Enjoyment, pp. 55–65. Kluwer Academic Publishers, Dordrecht (2003)

    Chapter  Google Scholar 

  9. Brockmyer, J.H., Fox, C.M., Curtiss, K.A., McBroom, E., Burkhart, K.M., Pidruzny, J.N.: The development of the game engagement questionnaire: a measure of engagement in video game-playing. J. Exp. Soc. Psychol. 45 (4), 624–634 (2009). doi:10.1016/j.jesp.2009.02.016

    Article  Google Scholar 

  10. Cairns, P., Cox, A., Nordin, A.I.: Immersion in digital games: review of gaming experience research. In: Angelides, M.C., Agius, H. (eds.) Handbook of Digital Games, pp. 339–361. IEEE/Wiley, New York (2014)

    Google Scholar 

  11. Calvo, R.A., Peters, D.: Positive Computing: Technology for Wellbeing and Human Potential. MIT Press, Cambridge (2014)

    Google Scholar 

  12. Chapman, P.M.: Models of engagement: intrinsically motivated interaction with multimedia learning software. Unpublished Masters of Applied Science, University of Waterloo, Waterloo (1997)

    Google Scholar 

  13. Cocciolo, A., Rabina, D.: Does place affect user engagement and understanding? Mobile learner perceptions on the streets of New York. J. Doc. 69 (1), 98–120 (2013)

    Google Scholar 

  14. Colbert, M., Boodoo, A.: Does ‘letting go of the words’ increase engagement: a traffic study. In: Proceedings of the Extended Abstracts on Human Factors in Computing Systems, pp. 655–667. ACM, New York (2011). doi:10.1145/1979742.1979663

    Google Scholar 

  15. Csikszentmihalyi, M.: Flow: The Psychology of Optimal Experience. Harper & Row, New York (1990)

    Google Scholar 

  16. Deci, E.: Intrinsic motivation inventory. http://www.psych.rochester.edu/SDT/measures/intrins_scl.html (2009). Retrieved 20 Apr 2015

  17. Dewey, J.: Experience and Education, 1st Touchstone edition 1997. Simon & Schuster, New York (1938)

    Google Scholar 

  18. Dobrian, F., Sekar, V., Awan, A., Stoica, I., Joseph, D., Ganjam, A., Zhan, J., Zhang, H.: Understanding the impact of video quality on user engagement. In: Proceedings of the ACM SIGCOMM 2011 Conference, pp. 362–373. ACM, Toronto (2011). doi:10.1145/2018436.2018478

    Google Scholar 

  19. Downey, L. L.: Well-being technologies: Meditation using virtual worlds. (Doctoral thesis). Available from ProQuest Dissertations and Theses database (UMI 3721692) (2015)

    Google Scholar 

  20. Finneran, C.M., Zhang, P.: A person-artefact-task (PAT) model of Flow antecedents in computer-mediated environments. Int. J. Hum. Comput. Stud. 59, 475–496 (2003)

    Article  Google Scholar 

  21. Ghani, J.A., Deshpande, S.P.: Task characteristics and the experience of optimal Flow in human-computer interaction. J. Psychol. 128 (4), 381–391 (1994)

    Article  Google Scholar 

  22. Halbert, H., Nathan, L.: Designing for discomfort: supporting critical reflection through interactive tools. In: Proceedings of the Conference on Computer Supported Cooperative Work & Social Computing, pp. 349–360. ACM, New York (2015). doi:10.1145/2675133.2675162

    Google Scholar 

  23. Harrison, S., Tatar, D., Sengers, P.: The three paradigms of HCI. In: Proceedings of alt.chi Conference Human Factors in Computing Systems. ACM, New York (2007)

    Google Scholar 

  24. Hart, S., Staveland, L.: Development of NASA-TLX (task load index): results of empirical and theoretical research. In: Hancock, P., Meshkati, N. (eds.) Human Mental Workload, pp. 139–183. North Holland, Amsterdam (1988)

    Chapter  Google Scholar 

  25. Hassenzahl, M.: User experience (UX): towards an experiential perspective on product quality. In: Proceedings of the 20th International Conference of the Association Francophone d’Interaction Homme-Machine, pp. 11–15. ACM, New York (2008). doi:10.1145/1512714.1512717

    Google Scholar 

  26. Hyder, J.A.: Proposal of a website engagement scale and research model: analysis of the influence of intra-website comparative behavior. Unpublished Doctoral Dissertation, University of Valencia, Valencia (2010)

    Google Scholar 

  27. Jacques, R.D.: The nature of engagement and its role in hypermedia evaluation and design. Unpublished Doctoral Dissertation, South Bank University, London (1996)

    Google Scholar 

  28. Jacques, R., Preece, J., Carey, T.: Engagement as a design concept for multimedia. Can. J. Educ. Commun. 24 (1), 49–59 (1995)

    Google Scholar 

  29. Jones, M. (n.d.): Creating engagement in computer-based learning environments. ITFORUM, Paper 30. http://itech1.coe.uga.edu/itforum/paper30/paper30.html. Cited 5 Mar 2005

  30. Konradt, U., Sulz, K.: The experience of Flow in interacting with a hypermedia learning environment. J. Educ. Multimed. Hypermed. 10 (1), 69–84 (2001)

    Google Scholar 

  31. Laurel, B.: Computers as Theatre. Addison-Wesley, Reading (1993)

    Google Scholar 

  32. Law, E.L-C., van Schaik, P., Roto, V.: Attitudes towards user experience (UX) measurement. Int. J. Hum. Comput. Stud. 72 (6), 526–541 (2014)

    Article  Google Scholar 

  33. McCarthy, J., Wright, P.: Technology as Experience. MIT Press, Cambridge (2004)

    Google Scholar 

  34. McCay-Peet, L., Lalmas, M., Navalpakkam, V.: On salience, affect and focused attention. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, pp. 541–550. ACM, New York (2012). doi:10.1145/2207676.2207751

    Google Scholar 

  35. Merton, R.K.: Social Theory and Social Structure. The Free Press, London (1968)

    Google Scholar 

  36. Moran, T.P.: The command language grammar: a representation for the user interface of interactive computer systems. Int. J. Man Mach. Stud. 15 (1), 3–50 (1981)

    Article  Google Scholar 

  37. Norman, D.A.: Cognitive engineering. In: Norman, D.A., Draper, S.W. (eds.) User Centred System Design, pp. 31–61. Lawrence Erlbaum, Mahwah (1986)

    Google Scholar 

  38. O’Brien, H.: Defining and measuring user experiences with technology. Unpublished Doctoral Dissertation, Dalhousie University (2008)

    Google Scholar 

  39. O’Brien, H.: The influence of hedonic and utilitarian motivations on user engagement: the case of online shopping experiences. Interact. Comput. 22 (5), 344–352 (2010)

    Article  Google Scholar 

  40. O’Brien, H.: Exploring engagement in online news interaction. In: Proceedings of the Annual Meeting of the Association for Information Science and Technology. Association for Information Science and Technology, New Orleans (2011). doi:10.1002/meet.2011.14504801088

    Google Scholar 

  41. O’Brien, H., Lebow, M.: A mixed methods approach to measuring user experience in online news interactions. J. Assoc. Inf. Sci. Technol. 64 (8), 1543–1556 (2013)

    Article  Google Scholar 

  42. O’Brien, H., Toms, E.G.: What is user engagement? A conceptual framework for defining user engagement with technology. J. Am. Soc. Inf. Sci. Technol. 59 (6), 938–955 (2008)

    Google Scholar 

  43. O’Brien, H., Toms, E.G.: Measuring interactive information retrieval: the case of the user engagement scale. In: Proceedings of Information Interaction in Context (IIiX), pp. 335–340. ACM, Rutgers, NJ (2010). doi:10.1145/1840784.1840835

    Google Scholar 

  44. O’Brien, H., Toms, E.G.: The development and evaluation of a survey to measure user engagement in e-commerce environments. J. Am. Soc. Inf. Sci. Technol. 61 (1), 50–69 (2010)

    Article  Google Scholar 

  45. O’Brien, H., Toms, E.G.: Measuring engagement in search systems using the user engagement scale (UES). Inf. Process. Manag. 49 (5), 1092–1107 (2013)

    Article  Google Scholar 

  46. Oliphant, T.: User engagement with mental health videos on YouTube. J. Can. Health Library Assoc. 34 (3), 153–158 (2013)

    Article  Google Scholar 

  47. Patel, N., Clawson, J., Voida, A., Lyons, K.: Mobiphos: a study of user engagement with a mobile collocated–synchronous photo sharing application. Int. J. Hum. Comput. Stud. 67 (12), 1048–1059 (2009)

    Article  Google Scholar 

  48. Peters, C., Castellano, G., de Freitas, S.: An exploration of user engagement in HCI. In: Proceedings of the International Workshop on Affective-Aware Virtual Agents and Social Robots, pp. 9:1–9:3. ACM, New York (2009). doi:10.1145/1655260.1655269

    Google Scholar 

  49. Quesenbery, W.: Dimensions of usability. In: Albers, M., Mazur, B. (eds.) Content and Complexity: Information Design in Technical Communications, pp. 81–102. Lawrence Erlbaum, Mahwah (2003)

    Google Scholar 

  50. Reavley, N., Pallant, J.F.: Development of a scale to assess the meditation experience. Personal. Individ. Differ. 47 (6), 547–552 (2009). doi:0.1016/j.paid.2009.05.007

    Google Scholar 

  51. Rice, R.E.: Media appropriateness: using social presence theory to compare traditional and new organizational media. Hum. Commun. Res. 19 (4), 451–484 (1993)

    Article  Google Scholar 

  52. Rieber, L.P.: Seriously considering play: designing interactive learning environments based on the blending of microworlds, simulations, and games. Educ. Technol. Res. Dev. 44 (2), 45–58 (1996)

    Article  Google Scholar 

  53. Rieh, S.Y., Danielson, D.R.: Credibility: a multidisciplinary framework. Ann. Rev. Inform. Sci. Technol. 41, 307–364 (2007)

    Article  Google Scholar 

  54. Riva, G., Baños, R.M., Botella, C., Wiederhold, B.K., Gaggioli, A.: Positive technology: using interactive technologies to promote positive functioning. Cyberpsychol. Behav. Soc. Netw. 15 (2), 69–77 (2012). doi:10.1089/cyber.2011.0139

    Article  Google Scholar 

  55. Romero, P., Calvillo-Gáamez, E.: An embodied view of Flow. Interact. Comput. 26 (6), 513–527 (2013). doi:10.1093/iwc/iwt051

    Article  Google Scholar 

  56. Schneiderman, B.: Direct manipulation for comprehensible, predictable and controllable user interfaces. In: Designing the User Interface, 3rd edn., pp. 33–39. Addison-Wesley, Reading (1997)

    Google Scholar 

  57. Sharek, D.J.: Investigating real-time predictors of engagement: implications for adaptive video games and online training. Unpublished Doctoral Dissertation, North Carolina State University, Raleigh (2012)

    Google Scholar 

  58. Shedroff, N.: Information interaction design: a unified field theory of design. http://www.nathan.com/thoughts/unified/ (1994). Cited 29 Jan 2015

  59. Stephenson, W.: Play theory. In: The Play Theory of Mass Communication, pp. 45–65. University of Chicago Press, Chicago (1967)

    Google Scholar 

  60. Sundar, S.S.: Exploring receivers? Criteria for perception of print and online news. J. Mass Commun. Q. 76 (2), 373–386 (1999)

    MathSciNet  Google Scholar 

  61. Sundar, S.S., Xu, Q., Bellur, S., Oh, J., Jia, H.: Beyond pointing and clicking: how do newer interaction modalities affect user engagement? In: Extended Abstracts on Human Factors in Computing Systems, pp. 1477–1482. ACM, New York (2011). doi:10.1145/1979742.1979794

    Google Scholar 

  62. Sutcliffe, A.: Designing for User Engagement: Aesthetic and Attractive User Interfaces. Morgan & Claypool Publishers, San Rafael (2010)

    Google Scholar 

  63. Szafir, D., Mutlu, B.: Pay attention! Designing adaptive agents that monitor and improve user engagement. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, pp. 11–20. ACM, New York (2012). doi:10.1145/2207676.2207679

    Google Scholar 

  64. van der Steen, W.J.: A Practical Philosophy for the Life Sciences. State University of New York Press, New York (1993)

    Google Scholar 

  65. Webster, J., Ahuja, J.S.: Enhancing the design of web navigation systems: the influence of user disorientation on engagement and performance. Manag. Inf. Syst. Q. 30 (3), 661–678 (2006)

    Google Scholar 

  66. Webster, J., Ho, H.: Audience engagement in multimedia presentations. Data Base Adv. Inf. Syst. 28 (2), 63–77 (1997)

    Article  Google Scholar 

  67. Webster, J., Martocchio, J.J.: Microcomputer playfulness: development of a measure with workplace implications. Manag. Inf. Syst. Q. 16 (2), 201–226 (1992)

    Article  Google Scholar 

  68. Wiebe, E.N., Lamb, A., Hardy, M., Sharek, D.: Measuring engagement in video game-based environments: investigation of the user engagement scale. Comput. Educ. 32, 123–132 (2014)

    Google Scholar 

  69. Woszczynski, A.B., Roth, P.L., Segars, A.H.: Exploring the theoretical foundations of playfulness in computer interactions. Comput. Hum. Behav. 18, 369–388 (2002)

    Article  Google Scholar 

Download references

Acknowledgements

I wish to express sincere thanks to Brett Lee for the thoughtful and sometimes rambling (though wonderfully so) discussions about user engagement and to Paul Cairns for helping me to see “the forest for the trees” in working through versions of this chapter. I would also like to acknowledge the generous support of the Social Science and Humanities Research Council of Canada (SSHRC) and the Network of Centres of Excellence in Graphics, Animation and New Media Project (GRAND NCE) for supporting my research over the past several years.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Heather O’Brien .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Springer International Publishing Switzerland

About this chapter

Cite this chapter

O’Brien, H. (2016). Theoretical Perspectives on User Engagement. In: O'Brien, H., Cairns, P. (eds) Why Engagement Matters. Springer, Cham. https://doi.org/10.1007/978-3-319-27446-1_1

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-27446-1_1

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-27444-7

  • Online ISBN: 978-3-319-27446-1

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics