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A System’s Self-referential Persuasion: Understanding the Role of Persuasive User Experiences in Committing Social Web Users

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Persuasive Technology (PERSUASIVE 2015)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 9072))

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Abstract

This paper discusses how social web platforms try to influence user interactions. We explain this influence from the perspective of persuasion context analysis and provision of persuasive user experiences. Additionally, the paper introduces and expounds on the concept of self-referential persuasion and illustrates its application through discussion and analysis of preliminary results of a survey (N=57) on the use of the social web. The persuasive systems design (PSD) model is utilized to analyze the social influence aspects through analysis of the persuasion context and the subsequent persuasive user experiences.

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Author information

Authors and Affiliations

  1. Oulu Advanced Research on Software and Information Systems, Faculty of Information Technology and Electrical Engineering, University of Oulu, P.O. Box 3000, 90014, Oulu, Finland

    Michael Oduor & Harri Oinas-Kukkonen

Authors
  1. Michael Oduor
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  2. Harri Oinas-Kukkonen
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Corresponding author

Correspondence to Michael Oduor .

Editor information

Editors and Affiliations

  1. IIT Institute of Design, Chicago, USA

    Thomas MacTavish

  2. IIT Institute of Design, Chicago, USA

    Santosh Basapur

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Oduor, M., Oinas-Kukkonen, H. (2015). A System’s Self-referential Persuasion: Understanding the Role of Persuasive User Experiences in Committing Social Web Users. In: MacTavish, T., Basapur, S. (eds) Persuasive Technology. PERSUASIVE 2015. Lecture Notes in Computer Science(), vol 9072. Springer, Cham. https://doi.org/10.1007/978-3-319-20306-5_22

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  • DOI: https://doi.org/10.1007/978-3-319-20306-5_22

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-20305-8

  • Online ISBN: 978-3-319-20306-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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