Performing Variable Selection by Multiobjective Criterion: An Application to Mobile Payment

  • Alberto Guillén
  • Luis-Javier Herrera
  • Francisco Liébana
  • Oresti Baños
  • Ignacio Rojas
Conference paper

DOI: 10.1007/978-3-319-19222-2_28

Part of the Lecture Notes in Computer Science book series (LNCS, volume 9095)
Cite this paper as:
Guillén A., Herrera LJ., Liébana F., Baños O., Rojas I. (2015) Performing Variable Selection by Multiobjective Criterion: An Application to Mobile Payment. In: Rojas I., Joya G., Catala A. (eds) Advances in Computational Intelligence. IWANN 2015. Lecture Notes in Computer Science, vol 9095. Springer, Cham

Abstract

The rapid growth social networks have led many companies to use mobile payment systems as business sales tools. As these platforms have an increasing acceptance among the consumers, the main goal of this research is to analyze the individuals’ use intention of these systems in a social network environment. The problem of variable selection arises in this context as key to understand user’s behaviour. This paper compares several non-parametric criteria to perform variable selection and combines them in a multiobjective manner showing a good performance in the experiments carried out and validated by experts.

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Alberto Guillén
    • 1
  • Luis-Javier Herrera
    • 1
  • Francisco Liébana
    • 2
  • Oresti Baños
    • 3
  • Ignacio Rojas
    • 1
  1. 1.Department of Computer Architecture and TechnologyUniversity of GranadaGranadaSpain
  2. 2.Department of Marketing and Market ResearchUniversity of GranadaGranadaSpain
  3. 3.Ubiquitous Computing Lab (UCLab)Kyung Hee UniversitySeoulKorea

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