Performing Variable Selection by Multiobjective Criterion: An Application to Mobile Payment
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- Guillén A., Herrera LJ., Liébana F., Baños O., Rojas I. (2015) Performing Variable Selection by Multiobjective Criterion: An Application to Mobile Payment. In: Rojas I., Joya G., Catala A. (eds) Advances in Computational Intelligence. IWANN 2015. Lecture Notes in Computer Science, vol 9095. Springer, Cham
The rapid growth social networks have led many companies to use mobile payment systems as business sales tools. As these platforms have an increasing acceptance among the consumers, the main goal of this research is to analyze the individuals’ use intention of these systems in a social network environment. The problem of variable selection arises in this context as key to understand user’s behaviour. This paper compares several non-parametric criteria to perform variable selection and combines them in a multiobjective manner showing a good performance in the experiments carried out and validated by experts.
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